free SEO tools 2023 | SEO tools 2023

free SEO tools 2023

There are many, and I've tested a lot of them. They will set you on the right path for the remainder of the year and help you succeed once the new year starts.

Below are the 10 best tools I would like you to concentrate on.

1. Google Analytics

What are the reasons you should be using this free tool?

The reason is straightforward: you must know all aspects of your audience and the visitors to your site.

When you have Google Analytics installed, you can track your data across various categories:

• Real-Time
• Audience
• Acquisition
• Behaviour
• Conversions

For instance, the Acquisition tab provides users with traffic information. I would suggest taking the time to look over your data based on channels. You'll find something similar to this:

By analyzing this information, you'll know which channels your visitors are coming from. You can then alter your strategy for digital marketing to make the most of the top channels.

In this instance, the site is receiving plenty of direct visitors. While this is great, it would be great to boost the variety and perhaps spend more time on organic search results and social networks.

After you have installed Google Analytics, The tool will do the entire work for you. Take a few minutes to collect enough information and start reviewing the results daily.

2. Moz Check My Listing

Are you certain the people you want to reach can find you on the internet?

If you cannot say "yes," without hesitation, there is something wrong. You can fix this issue by using the Moz Check My Listing tool. Moz, check the My Listing feature.

It's designed to demonstrate how your company is featured on the internet. In particular, you can examine your business's listing on Google, Bing, a range, and other search engines for local businesses.

The process is as easy as entering your data into this field:

The results are generated at that point, and you can decide what to do next. 

Your current score is important, showing how close you are to 100%. But the tool doesn't stop there. As you scroll down the page, you're presented with four tabs:

• Complete
• Incomplete
• Inconsistent
• Duplicates

Alongside looking over the entire results, it is important to be attentive to the incomplete ones. These are the ones that require immediate attention. This is what you'll find:

There is a link to "update listing" or "Create a listing." This makes it simple to quickly and efficiently take care of the problem.

If you're a local, small company, you're battling lots of competition. If you can outdo your competition regarding SEO and marketing via digital, you'll stand an increased chance of achieving an upper level in your field. Using the Moz Check My Listing tool gives you an extra boost.

3. Google PageSpeed Insights

Does the speed of pages matter concerning SEO and rankings in search engines?

At the beginning of SEO, it was not a question. However, today things have changed. Google has clarified that the speed of websites is an important factor in ranking websites.

Make use of the Google PageSpeed Insights tool to ensure that your site isn't slipping in this area.

After you enter an URL into the result page will give you a range of data:

• Speed
• User Experience
• Things to Consider Fixing

The results of the speed tests are as follows:

You want your score to be as close to 100 as possible. If you find anything less than that, don't hesitate to follow the guidelines under the "consider fixing" headline.

A tip for you: remember to verify the speed on both desktop and mobile devices. It is important to score well on both.

4. SimilarWeb

Are you interested in knowing how your website's performance is concerning a variety of indicators? Do you want to get an insight into the performance of your competitors?

SimilarWeb isn't just a free tool to do both of these tasks, but it's one of the most simple to utilize. The data is displayed in a simple-to-read format.

Search for How to help you succeed in Internet Marketing! provides information on various traffic-related information.

There's a lot of information to soak up, so don't rush through the results page. Review each section in great detail, noting any data relevant to the SEO campaign that you can use to improve your future search engine optimization and marketing plan.

For instance, I would advise you to look over the "search" data with a fine toothcomb. This is where you'll discover the percentage of a website's traffic generated by search keywords, the top keywords, key phrases such as paid keywords, and much more.

It's not likely that you'll use SimilarWeb daily. But it's definitely one of the best ways to keep an eye on your website's health while tracking your top competitors.

5. SEO SiteCheckup

Are you one of the people who believe that SEO is a complicated, sophisticated procedure that aglodiyas solution will never solve?

I understand where you're coming from. I was in the same spot as you. However, after a lot of experience and using the appropriate tools, things started to work for me.

One tool that I would recommend that you try to check your SEO site is SEO SiteCheckup. It comes with a wide range of options, including but not only:

• Analyzing SEO issues
• SEO Monitoring
• Monitoring competition
• Ability to create SEO-related reports

If you'd like to know the things this tool is about, start by conducting an initial free search. It's as easy as entering your URL in the search box on the homepage page. The results are displayed to make it easy to review them:

If you're lucky, your website will receive a perfect score. This means that you're doing everything right from an SEO perspective.

This isn't something you'd anticipate. You'll likely have to deal with at least one problem within an SEO campaign, like headings status "headings status."

Pro tip: Running an online check-up is just the initial step. If you find problems, you can hit the "how do fix it" to get advice on how "how to fix" button to receive advice on how to solve the issue.

By using this tool for digital marketing, you'll be able to know the status of your website from an SEO standpoint. If you adhere to the guidelines, you'll be able to eliminate your website from any SEO campaign issues and have the hope of moving towards the top of results of search engines.

6. Google Search Console

Are you making use of this free and powerful search engine optimization tool?

I cannot tell you how many times I've asked people if they're using Google Search Console, just to be awed by their response: no!

Another free online marketing instrument from Google, Google, gives you a complete picture of how your website operates and is essential for any small-sized company.

The Dashboard gives you a view of the health of your website:

This is a good jumping-off point, but you'll want to dig deeper. The search traffic tab, for example, can give you information regarding:

• Search Analytics
• Links to Your Site
• Internal Links
• Manual Actions
• International Targeting
• Mobile Usability

Search Analytics is among my top choices since it lets you "analyze your performance on Google Search." You can look up information in a variety of ways:

Of course, Google Search Console is one of the best and most accurate ways of tracking links to your site. And. as you know, this is imperative to ranking high in the search engines. Be sure to track the number of links, how your data is linked, and which pages have the most links.

In the Google Search Console, the more you search deeper, the more information you'll discover. Keep in mind that your information is constantly updated. Don't be frightened to go through your Dashboard at least once every day.

7. SpyFu

Have you been told the expression, "keep your friends close and your enemies closer?"

This doesn't mean that your competitors in the small business sector are adversaries, but it's beneficial to know what they're up to regarding SEO and digital marketing.

Although there's plenty that you can accomplish by yourself, you can only dedicate limited time to track and analyze your top competitors, especially as an individual business. That's why you should depend on an application such as SpyFu.

With this tool in your digital marketing toolbox, you can quickly find out what your competition is doing.

Visit the tool's homepage and enter the URL of the website you want to visit.

From there, run your search and wait for the information to be displayed (it only takes a couple of seconds.)

If you're interested in learning more about my site, you can search for it. It will turn up an information page that appears like this:

But that's just the start. You can continue down the results page, collecting data related to:

• Keywords shared
• Top Keywords
• The history of rankings
• Inbound links

But what is the best way to find out what the competitors are doing?

It's not difficult to imagine that you'd prefer to concentrate more on the success of your SEO campaign for your small-scale business and less time focusing on your rivals. However, this doesn't mean you must ignore the competition.

With the assistance of SpyFu, You can do things like:

• Find new keywords to get a position for.
• Find out whether you or your competitors have more success with the same keyword or phrase.
• Find out more about the competitor's link profile, allowing you to obtain the same link.

Start by looking at a couple of your most popular competitors, and go on to other competitors. You'll soon be aware of which ones are your most dangerous in terms of the ranking of your website.

8. Cyfe

What is your method to monitor all relevant information to your company?

Like many others, you might not know the response to that question. Instead, you shift between tools to get to the next to gather data and look over figures.

If you're tired of spending time doing this, you'll want to know how to use Cyfe. It's one of the easiest-to-use dashboards; you can start using it within minutes since it's free for all users, so that you can try it.

Cyfe is marketed as a tool which brings all your business data to one location. It isn't necessary to log in to each app to keep track of your information. This is the old-fashioned method of handling things.

I love Cyfe because it is one of the biggest Integration libraries of all the dashboards for businesses. It is connected to a vast list of social media and applications, including:

• Twitter
• Facebook
• YouTube
• Google Analytics
• Stripe
• Pinterest
• Zendesk
• Salesforce
• Shopify

This is just the beginning. There's a good chance that sourcing data from a source could be integrated with your Cyfe Dashboard by using the built-in widgets. If they don't offer the widget you're seeking; Then it's not difficult to create your own.

If you're like me, you love keeping track of and comparing data every time you can but don't want the process of spending hours. That's why it's important to build a Cyfe dashboard before the close of the calendar year.

9. Social Mention

In the realm of the optimization of search engines and social media, there are some aspects you must be aware of. It's not easy to measure the precise effect of a well-planned social strategy on rankings in search engines. However, it's wiser to be cautious rather than regretful.

Even if your social media strategy does not directly affect your rankings, it can help improve your reputation. Therefore your digital marketing strategy will eventually pay dividends.

Social Mention provides "real-time social media search and analysis." It's among the most basic tools on this list; however that doesn't mean it's not of any real worth.

Alongside clicking to select one of the options beneath the search box, you can also conduct an entirely new search for any keyword or phrase.

Once you've done that, you'll get an overview of the most recent mentions of social networks. The list is coupled with a data box that looks like this:

You're given access to other information, such as sources, top hashtags, keywords and keyword phrases.

It can be utilized in numerous ways. For instance, you could use it to monitor your brand's mentions. If you find them, you're given a chance to interact with your target audience.

Perhaps you'll utilize Social Mention to keep tabs on your competitors, knowing that you'll gain more information about them, with the hope that you could be "one-upping" them in the near future.

There is plenty of searching on social networks without powerful tools. However, this is slow and does not yield any information to help the SEO campaign.

If you're interested in tracking mentions on social networks without spending time, it's hard to find small-sized businesses and marketing applications that provide greater quality or deeper information.

10. Google Keyword Planner

Where can you go for keywords?

There are numerous solutions to this issue. However, the last thing I want readers to think about is speculation. If you try, you may quickly search for ranking for the wrong keywords.

To take the guesswork out of it and make sure you're making sound decisions about your keywords, you should allow Google Keyword Planner as your guide. It's not just free. However, it's also operated by Google. This means that you are assured that the data is as precise as possible, making it a crucial tool to aid your SEO campaign.

All it takes is entering the required information into this form:

An example of this would be the phrase "content marketing." Type this into the first box and click the 'get ideas' button.

Alongside search volume trends per month, pay attention to the following:

• The search terms list
• Average monthly searches
• Competition

You'll discover more about the keyword you were searching for. Many other options can be incorporated into your marketing strategy.

I suggest using Google Keyword Planner before you launch your website. You can also rely on it as you create fresh content. It helps to ensure that you select high-traffic, targeted keywords and keyword phrases for each blog post you create.